A Connected Experience requires a cyber-physical system (CPS) that allows us to control a physical mechanism such as a toy, a home appliance, embedded sensor clothing, etc. with an algorithm or mobile application. One simple low level example is how FastTrak toll booth fees are paid on our US highways. This low-level connected experience uses RFID technology in a small transponder (device) that connects to a driver’s car and that connects to a FasTrak HUB in order to pay a toll, aka Connected Experience. Another great example of a low-level connected experience is Disney’s MagicBand.
In 2017 I worked with a very interesting start-up, AtmosXR, who’s trademarked something called XR, or Extra Reality. Atmos’s XR is a high-level connected experience where end users can immerse into a deeper personalized relationship of interactions 24-7, mixing cyber and physical technology systems together.
XR technology can secure and personalize our everyday digital app experiences to our real world experiences. Imagine taking a Lyft ride to an AirBnB, and being able to control your personal preferences for lighting, music, and temperature, along the way and on arrival. This ‘always-on’ remote control could save consumers and businesses so much unnecessary time opening up multiple mobile applications and using different passwords. This is a cutting-edge system utilizing existing Cloud, IoT and wearable technology currently being demonstrated to entertainment, serious, and enterprise use cases.
Whether you’re considering leveraging your existing products and business into a more Connected Experience for your customers or trying to improve efficiency within your work place, Connected Experiences are an obvious path to a more comfortable and acceptable marriage of our digital and analog worlds. We can expect to see this type of experience evolving in every facet of our lives including ARVR, AI, HCI, IoT, and Wearables.